New Era Selling » Publications

The Pitfalls of Email Marketing – Featured by National Business Association

Patrick Valtin — Sun, 30 Sep 2007 03:37:33 +0000

This article was recently featured by the National Business Association in in their publication:

Is it or isn’t it workable?

Email marketing gets a bad rap. The controversy about email marketing is a quagmire that leaves many business owners in confusion in its wake.

According to a new study by the Direct Marketing Association, email marketing delivers the highest return on investment of all media available to marketers. The study also projects that email driven sales in the United States will show a compound annual growth rate of 14.9% between 2006 and 2011. But, statistics like that only bring about real understanding when the outcome of email marketing impacting long term customer-relationship-based revenue streams is fully known.

Patrick Valtin, sales & marketing expert, President of M2-TEC USA, INC. and founder of one of the largest consulting company in Europe called U-MAN BELGIUM claims email marketing is highly profitable if done correctly. The main mistake is trying to convert a prospect when embarking on email marketing, he says. The direction one should take is instead is trying to attract a qualified prospect.

Attract first, don’t try to convert. It’s actually common sense if you think about it. What if some one came up to you and said …

Click here to read the full article in National Business Association’s web site.

Publications Catalog

Patrick Valtin — Wed, 26 Sep 2007 07:51:13 +0000

Coming soon … Publications Catalog and on-line ordering.

The Marketing versus Sales Dilemma – Why Selling is Not Dead

Patrick Valtin — Thu, 30 Aug 2007 03:42:04 +0000

For many professionals, selling is becoming an impossible mission. There are even books written on the subject letting you believe that “selling is dead…” Yes, selling is becoming seriously challenging. The first reason is: there are more and more competitors out there who swear they have a better product or service.

The second reason is: the customer is getting more confused than ever. The more choice there is, the less easy it is to decide. And, you have noticed, today the customer is more skeptical than ever about anybody who pretends to have the right solution…

There is a third reason: old-fashioned, classical selling does not work anymore. Whatever “great” argument you present, someone can present a “better one”. Whatever “best” logical proof you provide for your product or service, it may convince the customer yet it still does not guarantee that he will buy…from you!

Thus selling has a bad image in America today and for this reason, businesses are focusing more on marketing. The apparent solution to the sales dilemma is to replace it with marketing. But is it working?

Click here to read the full article.