In this inspiring interview with talk show hosts Joy Gendusa and Marsha Friedman, Patrick Valtin reviews some secrets of salesmanship.

Selling becomes a tougher challenge every day because of too much choice, too much competition and not enough prospects. How do you outrace your fiercest competitors is what this radio talkshow is all about.

How do you earn the confidence of professional and/or skeptical buyers? How do you speed up the buying decision process in the customer’s mind? How do you make the difference?

Patrick Valtin reveals that selling has nothing to do with your product or service. You may raise the customer’s interest by talking about your product, but you will never trigger his decision. Find out in this interview what does trigger the buying decision.

Click here to listen to the full interview (56 minutes).

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