For many professionals, selling is becoming an impossible mission. There are even books written on the subject letting you believe that “selling is dead…” Yes, selling is becoming seriously challenging. The first reason is: there are more and more competitors out there who swear they have a better product or service.

The second reason is: the customer is getting more confused than ever. The more choice there is, the less easy it is to decide. And, you have noticed, today the customer is more skeptical than ever about anybody who pretends to have the right solution…

There is a third reason: old-fashioned, classical selling does not work anymore. Whatever “great” argument you present, someone can present a “better one”. Whatever “best” logical proof you provide for your product or service, it may convince the customer yet it still does not guarantee that he will buy…from you!

Thus selling has a bad image in America today and for this reason, businesses are focusing more on marketing. The apparent solution to the sales dilemma is to replace it with marketing. But is it working?

Click here to read the full article.

Topics: Publications | No Comments »

Comments

Name (required)

Mail (will not be published) (required)

Website

« Marketing vs. Sales Radio Talkshow | Home | Central Valley Business Times Audio Interview »